WACC | Monitoring and Holding Media Accountable On Gender Mainstreaming

Monitoring and Holding Media Accountable On Gender Mainstreaming

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30 Jun 2014 Monitoring and Holding Media Accountable On Gender Mainstreaming

Posted at 10:22h in One Year Projects by wacc_kn 0 Comments

Kenya

Recent studies on gender mainstreaming in media content and structures have produced disturbing results. In Kenya, only 19 per cent of those whose views are read or heard in the media are women. One of the reasons why media continues to exclude women voices is because they have not been held to account. There is no regular empirical data to use as a basis to advocate for the inclusion of women in content and structures. This project undertook regular monitoring of how media treat gender in content and structures. The findings of the monitoring were shared with key managers in charge of content generation and human resources. It is intended that this will influence better treatment of gender issues in media policies and practice.