Kommunikation für positiven sozialen Wandel fördern
|
The Fourth Global Media Monitoring Project (GMMP) takes place in November, 2009! |
 |
 |
|
There are no translations available.
 | | The Fourth Global Media Monitoring Project (GMMP) takes place in November, 2009! Media monitors all the over world will participate in a massive, global effort to collect data on selected indicators of gender in their local news media. |
The media monitoring takes place this year in order to publish the results in time for key global processes scheduled for 2010, including the Beijing +15 review and the Millennium Development Goals Review Summit.
The GMMP is the largest and longest longitudinal study on gender in the world’s news media. It is also the largest advocacy initiative in the world on changing gender representation in the media. It is unique in involving participants ranging from grassroots community organizations to university students and researchers to media practitioners, all of whom participate on a voluntary basis.
Why GMMP 2009/2010? The decision to coordinate a Fourth GMMP is a response to calls from gender and communication groups worldwide.
GMMP 2009/2010 is necessary to map whether and how media representations of women and men have changed since 2005. It is necessary to provide gender and communication activists with a tool to lobby for more gender-sensitive communication policy in their national and regional contexts.
GMMP 2009/2010 will provide factual data to support advocacy work. The study will call the attention of those engaged in women’s rights and gender equality work to engage with media. Planning The thinking that has gone into planning GMMP 2009/2010 has been carried out in collaboration with the GMMP network whose membership spans over 100 countries in every continent across the world.
The network includes gender and communication groups, women’s media associations, women’s grassroots groups and researchers in academia who participated in the previous GMMPs of 1995, 2000 and 2005.
WACC in collaboration with lead organizational partners in the GMMP network convened seven regional training workshops for civil society groups on gender and media advocacy. The workshops were a key activity to build advocacy capacity for gender responsive media, as a follow-up to the cumulative findings of media monitoring during the third GMMP in 2005. Discussions at the training workshops have contributed to shaping directions for GMMP 2009/2010.
In October 2008, partners who undertook key co-ordination roles for GMMP 2005 met in Cape Town in a global consultative meeting to discuss directions for the next GMMP, among other issues.
They identified several areas of emphasis for GMMP 2009/2010. One was the need for the monitoring results to feed into significant national, regional and global processes scheduled for 2010. The global media monitoring day is therefore planned for November, 2009.
WACC envisions participation of partners from women’s grassroots groups, other civil society organisations, media associations and academia from at least 100 countries around the world.
Participation is open to any individual or organisation interested in media monitoring research, intrigued by the gender dimensions of media or in need of ’hard’ evidence to support their work for gender-just news media. |
WACC promotes communication for social change. It believes that communication is a basic human right that defines people's common humanity, strengthens cultures, enables participation, creates community and challenges tyranny and oppression.
The World Association for Christian Communication is a UK Registered Charity (number 296073) and a Company registered in England and Wales (number 2082273) with its Registered Office at 36 Causton Street, London SW1P 4ST. It is an incorporated Charitable Organisation in Canada (number 83970 9524 RR0001) with its head office at 308 Main Street, Toronto ON, M4C 4X7.
