Governance in Nigeria, despite a transition to democratic administration since in 1999, still lacks leadership accountability and probity. It is characterized by corruption and mismanagement of State resources which robs the people of desirable democratic dividends. These actions impede the implementation of pro-poor policies and other developmental policy frameworks to reduce poverty levels and improve peoples’ lives and wellbeing. This project monitored reporting of poverty issues and concerns in the media with the intention of using the findings as an advocacy tool to influence media policy and practices towards improving coverage and get them onto the government’s development agenda. The project also used empirical data from monitoring media reports to advocate for improved journalistic standards in rural poverty reporting as one way to positively influence poverty reduction.