25 Jun 2014 Enhancing the Reach and User-friendliness of Community Radio
In Malawi today, despite being run and owned by local communities, community radio stations are struggling to raise enough incomes to finance their operations let alone finance their capacity development. The goal of this project was to understand listeners’ experiences with community radio in Malawi and to study the challenges community radios are facing in order for them to deliver vibrant content to their audiences and to develop solutions to the challenges they face.The project explored how community radios can make good use of the Internet and mobile telephones to support core elements of their work through the development of technology plans. It also helped the community radios to develop a communications strategy that fits the needs of their audience thereby improving their reach and user-friendliness.
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