08 Jan 2009 ‘Video on Gender and Communication in Mass Media’

The project responds to the absence of gender issues in the headlines in mainstream media, as well as its’ sexist treatment of women. Sexist treatment has continued despite an increase in the visibility of women in media. Images displaying an equal participation of women and men are vital in order to overcome the gender inequalities seen in media, especially since media play a significant role in producing and reproducing culture.

There are isolated journalists working on these issues however this is not enough. it is necessary to reach out to media editors and media directors from diverse outlets and mainly in the traditional outlets such as television and radio which have the greatest reach and influence.

The project will produce a documentary on gender in the mass media with the participation of news editors in the production process. The video will serve as input for educators and journalists.

The project is expected to increase awareness about discrimination against women through media and to enlist commitment for change towards less sexist reportage from at least 500 journalists and 8 mass media outlets in Argentina. http://www.artemisanoticias.com.ar