The board of WACC’s regional association in Europe explored issues of communication justice in the European and ecumenical contexts and planned actions for 2027 and beyond during its annual meeting this past week in Geneva.

In his opening reflections to the meeting, WACC Europe president Ralf Peter Reimann, internet commissioner for WACC member the Evangelical Church in the Rhineland, encouraged the group to continue to reflect on “how can we be human witnesses in the digital age.”

“With all the challenges in communication – both technical and societal – it is important for WACC Europe to strengthen cooperation and expand its potential networks,” said regional vice-president Agnieszka Godfrejów-Tarnogórska.

The Regional Executive Committee discussed further topics for its monthly online webinars as well as preparations for the WACC Europe assembly and elections scheduled for 2027.

The REC met first at the offices of The Lutheran World Federation, a WACC member, discussing with communication staff about effective web and social media outreach including alternative platforms.

The World Council of Churches (WCC), also a member of WACC, hosted the REC on its second day of meetings. Discussion with WCC communications team members focused on the impact of artificial intelligence, both positive and negative, in communication, as well as the dynamic involvement of young people in networking and communicating through the WCC.

Ivars Kupcis, WCC communication officer, said that the WACC Europe board brings together communication experts from a wide range of faith-based and ecumenical organisations, so this was a valuable chance to learn from one another.

“We explored how to make room for authentic voices from churches and communities that are often overlooked, amid institutional messaging and generic, AI-polished content all around us today,” he said.

Rhoda Mphande, WCC youth communication officer, said that the discussions also highlighted the importance of creating meaningful spaces for young people to actively shape communication, pointing to WCC initiatives that empower young communicators to share their perspectives and their communities’ stories and amplify underrepresented voices.

“The exchange emphasized the value of intergenerational collaboration, digital storytelling, and equipping young people with the skills and platforms to contribute to authentic, inclusive, and impactful communication.”

WACC Europe Regional Executive members at the WCC offices in Geneva on 29 October. Photo: Ivars Kupcis/WCC