Mexican Women Challenge Media Stereotypes

By Staff on August 17, 2016


Project participants and project facilitators during a workshop. Photo Credit: La Sandia Digital

In Mexico, the portrayal of women in the media is marked by stereotypes; women are rarely portrayed as active subjects with a positive influence in their own communities.

In this context, WACC partner La Sandia Digital equipped 20 women from different parts of the country with the tools and skills to tell their own stories. The project was designed to  enable participating women to engage in dialogue, work together to promote human rights, share strategies for social organization, and begin to challenge stereotypes in the media through gender-sensitive content. 

Project Highlights

  • 20 women from the states of Mexico, Chiapas, Colima, Mexico City, Guerrero, Michoacan, Morelos, Nayarait, Oaxaca, Queretaro, and Tlaxcala participated in a series of training workshops organized under three axis: using digital tools (with a special focus on audio, video, text, photography, and radio production training) to tell stories; disseminating content; and strengthening networks. The trainings were held in Mexico City, Amecameca (State of Mexico), Amilcingo (State of Morelos), and Puebla (State of Puebla). The workshops became spaces marked by solidarity and trust.

  • The project resulted in the production of media content (features, chronicles, podcasts, personal stories) from the perspective of women and using gender-neutral language. The content can be accessed by visiting this website: Content was disseminated through the use of different media and technological tools available in the communities, as well as through social media.

  • Many of the participating women reported feeling more valued in their communities and feeling more empowered as a result of their participation in the project.

For more information about this project, please contact Lorenzo Vargas, Pathways to Digital Frontiers programme manager, at


By Staff| August 17, 2016

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