Mexican Women Challenge Media Stereotypes
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Mexican Women Challenge Media Stereotypes


Project participants and project facilitators during a workshop. Photo Credit: La Sandia Digital

In Mexico, the
portrayal of women in the media is marked by stereotypes; women are rarely
portrayed as active subjects with a positive influence in their own

In this context, WACC partner La Sandia Digital equipped 20 women from
different parts of the country with the tools and skills to tell their own stories. The project was designed to 
enable participating women to engage in dialogue, work together to promote human rights, share strategies for
social organization, and begin to challenge stereotypes in the media through gender-sensitive content. 

Project Highlights

  • 20 women from the
    states of Mexico, Chiapas, Colima, Mexico City, Guerrero, Michoacan, Morelos,
    Nayarait, Oaxaca, Queretaro, and Tlaxcala participated in a series of training
    workshops organized under three axis: using digital tools (with a special focus
    on audio, video, text, photography, and radio production training) to tell
    stories; disseminating content; and strengthening networks. The trainings were
    held in Mexico City, Amecameca (State of Mexico), Amilcingo (State of Morelos),
    and Puebla (State of Puebla). The workshops became spaces marked by solidarity and trust.

  • The project resulted in
    the production of media content (features, chronicles, podcasts, personal stories) from the perspective of women and using gender-neutral language. The
    content can be accessed by visiting this website: Content was
    disseminated through the use of different media and technological tools
    available in the communities, as well as through social media.

  • Many of the participating
    women reported feeling more valued in their communities and feeling more
    empowered as a result of their participation in the project.

For more information about this project, please contact Lorenzo Vargas, Pathways to Digital Frontiers programme manager, at



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