16 Jul WACC 2012 annual report is published
WACC has published its annual report for 2012, with the theme “Making marginalized people visible.” It is available here.
General Secretary Karin Achtelstetter, in her introductory message, said that 2012 was a year of transition for WACC. The organization adopted a new strategic plan for 2012-2016, “which was designed from A to Z in cooperation with WACC’s constituency and networks,” she wrote. The process led to a tactical plan and operational plan at the global office level and to further plans of action in the WACC regions.
WACC adopted a more focused operational approach as a “cutting edge organization with regard to communication rights and social justice issues,” she wrote. It adopted “a new way of engaging with Directors through committees and task forces, thereby opening the organization up to more participatory processes.”
The organization revised its Principles of Communication, responding to “the pressing ethical and moral issues of ICTs (information and communication technologies) and the realities of information societies,” Achtelstetter said.
In addition, a new marketing strategy led to new initiatives in direct mailing, a first time on-line fundraising campaign and contacts with possible partner organizations in Canada.
The report, said Achtelstetter, is a reflection of how WACC has been accompanying projects from the previous strategic plan with the objective of successfully bringing them to closure, while also moving into the new strategic plan with new initiatives and activities.
“At WACC we carefully planned this transition, being mindful of the legacy and the partnerships that we want to respect and honour but also being faithful to the new mandate WACC’s board and constituency has given to us – which is best expressed in WACC’s new tag line: ‘Communication for All,'” Achtelstetter said.